Drive-Through Cinema eases boredom during lockdown

June 1, 2020
SwiftThink, an innovative idea development and management company, reinvented going to the cinema with a novelty drive-thru, open-air, truck-mounted High Definition LED screen cinema experience at Car Park B, Redemption Camp, during the COVID-19 lockdown.

The drive-through cinema, with support from some individuals, started on March 23rd, 2020 and lasted for few weeks. Attendance was strictly by drive-in and, at its peak; an attendance of 71 cars was recorded. It however brought a new wholesome experience to the cinema culture.

The film line-up encompassed different genres, including religious, local and foreign films and karaoke sing a-longs which taught good morals, business strategies and human relations among others. The films were all censored to avoid obscenities.

The CEO of SwiftThink Limited, Mr. Ayoola Jolayemi, said, “People stayed in their houses from morning till night during the lockdown, so we thought of what to do to help people ease boredom while ensuring they observed strict adherence to social distancing guidelines.”

On whether it could compromise social distancing protocol, Jolayemi said “we made it known to people from the start that the only way to gain entrance into the car park is to arrive in a car so, people came in their cars and remained there until the film show was over.”

The Holy Communion service, Holy Ghost Service and Sunday Services were also aired at the car park.

Established in 2009, SwiftThink has played leading roles in advertising, live events, experiential and project development and management space. The agency has worked on the development of game-changing ideas, project management, Small and Medium sized Enterprises (SME) growth and brand development, especially indigenous African ideas and companies.

Presently, the world can say goodbye to social gatherings the old way due to the global effect of the COVID-19 pandemic which is affecting a whole range of social outings and leisure including going to the cinema.

By Bukunola Adeyemi

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